One of the keys to success in US igaming is speed-to-market through powerful regulation-ready platforms. However, being able to generate margins and be profitable for operators is just as important, says Hervé Schlosser, CEO and founder of Sportnco.
As the US continues to regulate online gaming and betting state by state, it is becoming clear that launching successfully into individual states will depend on speed and adaptability, but also for operators to be able to generate margins in ultra-competitive environments.
“How is this achieved?” observers often ask, especially when sports betting has become so commoditised that it is difficult to know why one B2B product or consumer offering is better than another?
The old saying that “the devil is in the detail” is often used, because it is so accurate; and in the case of online betting solutions that is particularly true with the US.
The operators going live in the US sports betting space are, on the whole, very different to what we are used to in Europe, with many land-based casinos launching sportsbook offerings that are at the forefront of activity.
Sportnco is exhibiting at booth 5023 all this week at G2E Las Vegas
For a supplier like Sportnco this means having a betting platform that is ready and fully compliant with local regulations. This experience, accrued through our work in Spain and France where we run the two biggest betting networks in both markets, means we are able to go live quickly and efficiently.
But just as important we also have the expertise and know-how to generate margins and profits within these highly regulated settings, which is key our partners.
And this is where our attention to detail comes into its own. In a live environment this translates as our trading teams producing highly competitive offers that players will bet on thanks to personalised offers that are tailored to their betting preferences and habits, all the while managing risk ensuring and good margins.
This targeted trading is vital to produce profits for our partners and works in concert with the cross-selling efforts we implement throughout our sites. It ensures players from a horse racing or casino background will be interested in sports betting and vice-versa thanks to formats they will be familiar with. In Belgium, where we work with PMU’s Eurotiercé, this has been highly successful.
This focus on cross-selling has also been very productive for operators in Spain such as Casino Barcelona and Casino Gran Madrid, with their strong casino brands and history. All these marketing and user-experience enhancements are produced as part of bespoke or turnkey solutions that are focused on enabling land-based casinos’ digital transformation to online and mobile betting.
As Sportnco attends its first G2E show in Las Vegas this week we look forward to meeting new and existing contacts, discussing regulation and how they can operate in the most efficient way within those settings; with our platform helping them get the most out of their betting offerings.
Hervé Schlosser is CEO and founder of Sportnco, one the leading betting solutions providers in the igaming sector. You can visit Sportnco at booth 5023 at G2E Las Vegas.