• Post category:News

Name change reflects group’s international B2B focus and incorporation of PAM specialist Tecnalis over the past 12 months 


Toulouse, France – 20 December 2021

France Pari, the parent company of Sportnco, one of the leading sportsbook and platform providers in the online betting and gaming space, is pleased to announce that it has changed its name to Sportnco Gaming Group. The change of name reflects the group’s focus on B2B activities and the international nature of its business, in particular its growing footprint in Europe, North and Latin America. 

France Pari launched in 2008 to prepare for the regulation of France’s online betting and gaming market and operated a consumer website of the same name as one of the first eight sports betting licence holders in France in 2010.

Since then B2B activity has grown strongly and now represents the vast majority of the group’s activity. Sportnco also became a fully-owned subsidiary of France Pari in 2020 and all the group’s B2B assets were transferred to Sportnco. 

Sportnco’s position has been strengthened by the acquisition of the iGaming and player account and management (PAM) specialist Tecnalis in the past 12 months, which has added its award-winning PAM system Alira and a strong portfolio of loyal clients in Europe and Latin America to Sportnco’s already strong sportsbook client base. 

The group now provides its sportsbook and PAM solutions to more than 30 live clients in 13 different countries, including Tier1 clients such as Betway, NetBet, Goldenpark, CasinoGranMadrid, CasinoBarcelona and CasinoAltanticCity and Olimpo, the two leading gambling brands in Peru. 

Hervé Schlosser, CEO and founder of Sportnco Gaming Group, said: “The change of name reflects our increasing maturity and strength as an international provider of B2B technology and services to the regulated igaming industry worldwide.”

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Jake Pollard, Open Media Services
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About Sportnco Gaming Group
Sportnco is one of the leading suppliers of turnkey betting and gaming solutions for operators in regulated markets. The group offers a complete iGaming product set that combines Sportnco’s market-leading sports betting solutions and the Alira player account management (PAM) system. It provides its sportsbook and PAM to more than 30 live clients in 13 different countries in Europe, Latin America and the US, including Tier1 clients such as Betway, NetBet, Goldenpark, CasinoGranMadrid, CasinoBarcelona, CasinoAltanticCity and Olimpo. Sportnco Gaming Group has been active since 2010, building strong partnerships with leading betting and gaming brands with its flexible platform, customisable offering, risk management and trading expertise and speed to market.